With over 20 years of senior management experience throughout tourism, hospitality and customer service sectors, Pete is a culture focused leader with a coach approach mindset. He understands the value of enhancing managers and business leaders with the tools to succeed. Having owned his own business and worked in senior leadership roles, Pete has a firsthand appreciation for what it takes to be successful in the Columbia Valley and in business in general. Pete places high importance on building a sense of community and giving back to others, as evidenced through his continued commitments to non-profit organizations. An alumnus of Royal Roads University, he holds a Graduate Executive Coaching Certificate and has received the Associated Certified Coach designation through the International Coaching Federation. A continuous learner he is also pursuing an MBA.